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Digital consumption has also elevated for pre-pandemic customers . They have used a mean of four.2 more digital companies since the pandemic started. Malaysians spent extra time online for private use during the pandemic, rising from three.7 hours per day pre-pandemic to four.8 hours at the peak of the lockdowns. This dropped to four.2 average hours post-pandemic, but daily web usage is still higher than pre-pandemic occasions. Because of these client habits modifications, e-commerce has continued to grow and plenty of brands have been pivoting their business strategies to stay competitive.
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