Dr. Samolitis is especially enthusiastic about tranexamic acid for treating hyperpigmentation, including melasma, the most cussed type. But quickly, Dr. Samolitis says, proof to help its use for pores and skin conditions that transcend pigment control will emerge. “We are learning much more about its potential advantages for other skin circumstances like rosacea and redness, that are traditionally tough to treat with skin care,” she says.
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To scale efficiently, manufacturers should focus on omnichannel expansion and internationalization. Category expansion seems to be best when a model has grown to a certain dimension, and when the growth enhances and protects the brand’s unique worth proposition. Where to play will turn into simply as important a query as tips on how to win, given the altering underlying growth tailwinds. The changing dynamics will render the industry’s largely homogenous world playbooks of the …