Fashion Insider

Arjan Bajwa described his character, an aspiring fashion model, as uncompromising, achieving success in his own way. Samir Soni found his role as a closeted fashion designer very challenging, requiring research to flesh out the character and his personality. Soni’s greatest challenge was to avoid a stereotypical homosexual character, instead subtly expressing his sexuality in his personality and relationships with the film’s other characters. Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping.

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